Our team

Rapidly growing since 2014.

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Founders

We believe in a world where people work where they want, when they want and with the things they love. In less than two years a sketch on a piece of paper has become a global community of thousands of Brand Ambassadors, representing some of the world’s leading brands. Our journey has just begun.

Johan Lilja

Johan Lilja

Founder & CEO

Petter Hederstedt

Petter Hederstedt

Founder & VP of Brands

Johan Lilja

Johan Lilja

Founder & CEO

Johan drives the company's vision, strategy, product, and growth. Prior to launching Universal Avenue, Johan has worked in the media industry since 2004, both starting online ventures and holding different senior management positions internationally. Johan graduated with an MSc in Industrial Engineering from the Royal Institute of Technology and also holds an MSc in Economics and Business Administration combined from Stockholm School of Economics and Stockholm University.

johan@universalavenue.com

Sales

Our philosophy centers around authenticity, relationship building and personal development. We're here to inspire our Brand Ambassadors, but it's safe to say it´s equally often the other way around.

Ludvig Andén

Ludvig Andén

VP of Sales & Marketing

Magnus Forshufvud

Magnus Forshufvud

Head of Sales - Scandinavia

James O'Grady

James O'Grady

Head of Sales - UK

Christos Taratsides

Christos Taratsides

Head of Sales - Greece

Anthony Mederick

Anthony Mederick

Brand Specialist - UK

Max Pehrson

Max Pehrson

Brand Ambassador Coach - Scandinavia

Thanos Kolokythas

Thanos Kolokythas

Brand Ambassador Coach - Greece

Josef Saker

Josef Saker

Brand Specialist - Scandinavia

Joel Johansson

Joel Johansson

Brand Ambassador Coach - Scandinavia

Marvin Oshodi

Marvin Oshodi

Brand Ambassador Coach - UK

Craig Smyth

Craig Smyth

Brand Ambassador Coach - UK

Digvijay Jhala

Digvijay Jhala

Brand Ambassador Coach - UK

Ludvig Andén

Ludvig Andén

VP of Sales & Marketing

As VP Sales & Marketing, Ludvig is responsible for Universal Avenue’s global on-demand direct salesforce of Brand Ambassadors including recruitment, partnerships and sales execution. Prior to joining the company, Ludvig has been working within the telecom industry and held management positions in the area of digital sales & marketing. Ludvig also has entrepreneurial experience from founding and building sales and online ventures. He holds an MSc in Business Administration from Uppsala University.

ludvig@universalavenue.com

Brands

At Universal Avenue we handpick digital brands and solutions that we think add real value to customers. We're proud to already have gained the trust of partners such as Spotify Business and Shopify, and with hundreds of Brands waiting in line, we are looking forward to welcome many new ones to our platform.

Petter Hederstedt

Petter Hederstedt

Founder & VP of Brands

Mina Knezevic

Mina Knezevic

Brand Relations Manager

Filip Lundberg

Filip Lundberg

Key Account Manager

Petter Hederstedt

Petter Hederstedt

Founder & VP of Brands

Petter drives the company’s global Brand portfolio; managing new and ongoing relationships with the various Universal Avenue brands. Petter is an experienced online entrepreneur working with online ventures since 2006, specialized in online and offline sales, digital marketing and online education. Petter graduated with an MSc in Business Administration from Stockholm University, specialized in Management and Organization.

petter@universalavenue.com

Product

We challenge other direct sales organisations by building intelligent solutions in-house that are tailored for direct sales and sales in general. They're used by our Brand Ambassadors, clients and the entire organisation as their go-to tools to reach - and move beyond - their set goals.

David Pallinder

David Pallinder

CTO

Rikard Saven

Rikard Saven

Creative Director

Pernilla Öjergren

Pernilla Öjergren

Lead Designer

Arthur Saveliev

Arthur Saveliev

Android Developer

Markus Nordin

Markus Nordin

Lead Backend Developer

Tim Zeitz

Tim Zeitz

Backend Developer

Domas Bitvinskas

Domas Bitvinskas

Backend Developer

Maël Lavault

Maël Lavault

Frontend Lead

Jesper Skrufve

Jesper Skrufve

Mobile Lead

Guilherme Cortes Silva

Guilherme Cortes Silva

Backend Developer

Jonatan Hedin

Jonatan Hedin

Head of Analytics

Adam Solberg

Adam Solberg

Junior UI Designer

Alec Charlton

Alec Charlton

Frontend Developer

Teo Ljungberg

Teo Ljungberg

Señor Backend Developer

David Pallinder

David Pallinder

CTO

David oversees the technical strategy of the company, building and running our team of world class engineers. David is a full stack engineer and has previously been CTO for multiple companies and startups. He has a successful mobile application development track record with multiple apps live on Android and Apple store.

david@universalavenue.com

Communication

Nothing excites us more than passing on stories from our community, illustrating a day in the field, or an intriguing life journey. We believe that it is our human bonds that bring the digital world to life. Come talk to us on Twitter, Facebook and Instagram.

Christina Lundberg

Christina Lundberg

CCO

Georgina Varadi

Georgina Varadi

Head of Brand Communications & PR

Vivien Bogáti

Vivien Bogáti

Brand Content Manager

Laura Leppämäki

Laura Leppämäki

Junior Graphic Designer

Christina Lundberg

Christina Lundberg

CCO

Christina leads the Communications team and has extensive experience in fast-growing companies, working in and across many markets, like London, Stockholm, and Silicon Valley where she held a management team position at a "Y-combinator" alumni company. In addition, she previously started her own wellness company, consulted various founders and startups, and managed a lifestyle PR agency launching campaigns for brands like Toms shoes.

christina.lundberg@universalavenue.com

Finance & Growth

Our mission is to provide the organisation the Freedom to Grow. We've already established ourselves in several countries, but it´s a big world and we want to put our flag down in many more. While growth is on the top of our mind we're determined not to compromise on corporate governance, operational excellence and, most important of all, satisfied customers.

Mukund Chopra

Mukund Chopra

Head of Growth - North America

Oscar Sehlberg Westergård

Oscar Sehlberg Westergård

VP of Growth & COO

Bengt Häger

Bengt Häger

CFO

Wei Wei

Wei Wei

Finance Project Manager

Sako Bandick

Sako Bandick

Finance Controller

Cecilia Flodén

Cecilia Flodén

General Counsel

Mukund Chopra

Mukund Chopra

Head of Growth - North America

Mukund is responsible for Universal Avenue's North American markets. He is a proven entrepreneur and investor who previously built and ran Groupon's Central US markets. He is a regular speaker, mentor, advisor, and investor to startups across North America as well as South Asia. Mukund holds a bachelors of Commerce and Masters from Queen's University in Canada as well as an MsC from HEC Paris. He is also known as an early investor in Slack.

mukund@universalavenue.com

Recruitment

Universal Avenue believes in the inherent strengths each person has to offer. Our company relies on talented individuals who are at the center of our growth by bringing great new customers to our clients. We're thrilled by the long waiting list of aspiring Brand Ambassadors wanting to join our platform, and we're working relentlessly to bring them onboard.

Thom Iddon

Thom Iddon

Head of Recruitment & On-boarding

Ludvig Andén

Ludvig Andén

VP of Sales & Marketing

Jonas Olsson

Jonas Olsson

Acquisition Specialist

Georgios Gultidis

Georgios Gultidis

Recruitment & On-boarding Lead - Greece

Natalie Bettar

Natalie Bettar

Recruitment & On-boarding Lead - Scandinavia

Thom Iddon

Thom Iddon

Head of Recruitment & On-boarding

Thom is responsible for the recruitment, screening, and onboarding of Brand Ambassadors across all markets. Prior to joining the company, he held various agency- and client-side positions in branding, data analytics, and market research, and most recently undertook a PhD in Consumer Research at Stockholm University. He holds a BA in History from the University of Manchester and an MSc in Political Marketing from Stockholm University.

thom.iddon@universalavenue.com

Quality Assurance

At Universal Avenue, we're proud to be representing some of the best digital brands in the world. We take that responsibility seriously and we follow up on all sales with Quality Assurance phone calls and emails. Our ethos is to provide our partners with a salesforce that has the same integrity as an inhouse team would.

Josefine Nachtweij

Josefine Nachtweij

QA Specialist - Scandinavia

Max Giselson

Max Giselson

Head of Quality Assurance

Gustav Aldén

Gustav Aldén

QA Specialist - Scandinavia

Sandra Rubio

Sandra Rubio

QA Specialist - Spain

Jonathan Nel

Jonathan Nel

QA Specialist - UK

Frida Backman

Frida Backman

QA Specialist - Scandinavia

Maaret Turunen

Maaret Turunen

QA Specialist

Katerina Kourti

Katerina Kourti

QA Specialist

Josefine Nachtweij

Josefine Nachtweij

QA Specialist - Scandinavia

Josefine is part of the Scandi sales team as a Quality Assurance Specialist, ensuring that the sales processes maintain the highest quality possible. She studies at Stockholm University and graduates next year with a Bachelor’s degree in Marketing, Communication and IT.

josefine.nachtweij@universalavenue.com

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Sweden

David Pallinder

David Pallinder

CTO

Georgina Varadi

Georgina Varadi

Head of Brand Communications & PR

Max Pehrson

Max Pehrson

Brand Ambassador Coach - Scandinavia

Oscar Sehlberg Westergård

Oscar Sehlberg Westergård

VP of Growth & COO

Max Giselson

Max Giselson

Head of Quality Assurance

Arthur Saveliev

Arthur Saveliev

Android Developer

Johan Lilja

Johan Lilja

Founder & CEO

Pernilla Öjergren

Pernilla Öjergren

Lead Designer

Rikard Saven

Rikard Saven

Creative Director

Wei Wei

Wei Wei

Finance Project Manager

Markus Nordin

Markus Nordin

Lead Backend Developer

Domas Bitvinskas

Domas Bitvinskas

Backend Developer

Magnus Forshufvud

Magnus Forshufvud

Head of Sales - Scandinavia

Ludvig Andén

Ludvig Andén

VP of Sales & Marketing

Laura Leppämäki

Laura Leppämäki

Junior Graphic Designer

Joel Johansson

Joel Johansson

Brand Ambassador Coach - Scandinavia

Sako Bandick

Sako Bandick

Finance Controller

Jesper Skrufve

Jesper Skrufve

Mobile Lead

Bengt Häger

Bengt Häger

CFO

Mina Knezevic

Mina Knezevic

Brand Relations Manager

Maël Lavault

Maël Lavault

Frontend Lead

Tim Zeitz

Tim Zeitz

Backend Developer

Jonas Olsson

Jonas Olsson

Acquisition Specialist

Guilherme Cortes Silva

Guilherme Cortes Silva

Backend Developer

Alec Charlton

Alec Charlton

Frontend Developer

Gustav Aldén

Gustav Aldén

QA Specialist - Scandinavia

Filip Lundberg

Filip Lundberg

Key Account Manager

Josefine Nachtweij

Josefine Nachtweij

QA Specialist - Scandinavia

Natalie Bettar

Natalie Bettar

Recruitment & On-boarding Lead - Scandinavia

Thom Iddon

Thom Iddon

Head of Recruitment & On-boarding

Jonatan Hedin

Jonatan Hedin

Head of Analytics

Katerina Kourti

Katerina Kourti

QA Specialist

Cecilia Flodén

Cecilia Flodén

General Counsel

Frida Backman

Frida Backman

QA Specialist - Scandinavia

Adam Solberg

Adam Solberg

Junior UI Designer

Jonathan Nel

Jonathan Nel

QA Specialist - UK

Maaret Turunen

Maaret Turunen

QA Specialist

Teo Ljungberg

Teo Ljungberg

Señor Backend Developer

Josef Saker

Josef Saker

Brand Specialist - Scandinavia

David Pallinder

David Pallinder

CTO

David oversees the technical strategy of the company, building and running our team of world class engineers. David is a full stack engineer and has previously been CTO for multiple companies and startups. He has a successful mobile application development track record with multiple apps live on Android and Apple store.

david@universalavenue.com
Stockholm embassy

United Kingdom

Anthony Mederick

Anthony Mederick

Brand Specialist - UK

James O'Grady

James O'Grady

Head of Sales - UK

Christina Lundberg

Christina Lundberg

CCO

Craig Smyth

Craig Smyth

Brand Ambassador Coach - UK

Digvijay Jhala

Digvijay Jhala

Brand Ambassador Coach - UK

Marvin Oshodi

Marvin Oshodi

Brand Ambassador Coach - UK

Petter Hederstedt

Petter Hederstedt

Founder & VP of Brands

Vivien Bogáti

Vivien Bogáti

Brand Content Manager

Anthony Mederick

Anthony Mederick

Brand Specialist - UK

Anthony brings to Universal Avenue over 15 years of experience in business development, sales and marketing. He’s been working for several startups including Qype where he did sales management and WAYN where he ran successful digital marketing campaigns for tourist boards in the UK, Europe, and South Pacific.

anthony.mederick@universalavenue.com
London embassy

Spain

Sandra Rubio

Sandra Rubio

QA Specialist - Spain

Sandra Rubio

Sandra Rubio

QA Specialist - Spain

Sandra is responsible for the Quality Assurance in Spain, keeping a desired level of quality in our services and for the brands that we are working with. Prior to Universal Avenue, she has worked with international companies like Qype and Yelp as an Account Manager, taking over an extensive customer portfolio, providing support and helping to grow the sales department.

sandra.rubio@universalavenue.com
Barcelona embassy

Greece

Christos Taratsides

Christos Taratsides

Head of Sales - Greece

Georgios Gultidis

Georgios Gultidis

Recruitment & On-boarding Lead - Greece

Thanos Kolokythas

Thanos Kolokythas

Brand Ambassador Coach - Greece

Christos Taratsides

Christos Taratsides

Head of Sales - Greece

Christos leads the Greek team of Universal Avenue. He has a long successful career in sales and field marketing in particular. With experience in both the tourism industry and pharmaceutical industry, he’s become an expert in sales, team leading and field marketing.

christos@universalavenue.com
+30 6977771566
Athens embassy

United States of America

Mukund Chopra

Mukund Chopra

Head of Growth - North America

Mukund Chopra

Mukund Chopra

Head of Growth - North America

Mukund is responsible for Universal Avenue's North American markets. He is a proven entrepreneur and investor who previously built and ran Groupon's Central US markets. He is a regular speaker, mentor, advisor, and investor to startups across North America as well as South Asia. Mukund holds a bachelors of Commerce and Masters from Queen's University in Canada as well as an MsC from HEC Paris. He is also known as an early investor in Slack.

mukund@universalavenue.com
Chicago embassy
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Adam Solberg

Adam Solberg

Junior UI Designer

Alec Charlton

Alec Charlton

Frontend Developer

Anthony Mederick

Anthony Mederick

Brand Specialist - UK

Arthur Saveliev

Arthur Saveliev

Android Developer

Bengt Häger

Bengt Häger

CFO

Cecilia Flodén

Cecilia Flodén

General Counsel

Christina Lundberg

Christina Lundberg

CCO

Christos Taratsides

Christos Taratsides

Head of Sales - Greece

Craig Smyth

Craig Smyth

Brand Ambassador Coach - UK

David Pallinder

David Pallinder

CTO

Digvijay Jhala

Digvijay Jhala

Brand Ambassador Coach - UK

Domas Bitvinskas

Domas Bitvinskas

Backend Developer

Filip Lundberg

Filip Lundberg

Key Account Manager

Frida Backman

Frida Backman

QA Specialist - Scandinavia

Georgina Varadi

Georgina Varadi

Head of Brand Communications & PR

Georgios Gultidis

Georgios Gultidis

Recruitment & On-boarding Lead - Greece

Guilherme Cortes Silva

Guilherme Cortes Silva

Backend Developer

Gustav Aldén

Gustav Aldén

QA Specialist - Scandinavia

James O'Grady

James O'Grady

Head of Sales - UK

Jesper Skrufve

Jesper Skrufve

Mobile Lead

Joel Johansson

Joel Johansson

Brand Ambassador Coach - Scandinavia

Johan Lilja

Johan Lilja

Founder & CEO

Jonas Olsson

Jonas Olsson

Acquisition Specialist

Jonatan Hedin

Jonatan Hedin

Head of Analytics

Jonathan Nel

Jonathan Nel

QA Specialist - UK

Josef Saker

Josef Saker

Brand Specialist - Scandinavia

Josefine Nachtweij

Josefine Nachtweij

QA Specialist - Scandinavia

Katerina Kourti

Katerina Kourti

QA Specialist

Laura Leppämäki

Laura Leppämäki

Junior Graphic Designer

Ludvig Andén

Ludvig Andén

VP of Sales & Marketing

Maaret Turunen

Maaret Turunen

QA Specialist

Magnus Forshufvud

Magnus Forshufvud

Head of Sales - Scandinavia

Markus Nordin

Markus Nordin

Lead Backend Developer

Marvin Oshodi

Marvin Oshodi

Brand Ambassador Coach - UK

Max Giselson

Max Giselson

Head of Quality Assurance

Max Pehrson

Max Pehrson

Brand Ambassador Coach - Scandinavia

Maël Lavault

Maël Lavault

Frontend Lead

Mina Knezevic

Mina Knezevic

Brand Relations Manager

Mukund Chopra

Mukund Chopra

Head of Growth - North America

Natalie Bettar

Natalie Bettar

Recruitment & On-boarding Lead - Scandinavia

Oscar Sehlberg Westergård

Oscar Sehlberg Westergård

VP of Growth & COO

Pernilla Öjergren

Pernilla Öjergren

Lead Designer

Petter Hederstedt

Petter Hederstedt

Founder & VP of Brands

Rikard Saven

Rikard Saven

Creative Director

Sako Bandick

Sako Bandick

Finance Controller

Sandra Rubio

Sandra Rubio

QA Specialist - Spain

Teo Ljungberg

Teo Ljungberg

Señor Backend Developer

Thanos Kolokythas

Thanos Kolokythas

Brand Ambassador Coach - Greece

Thom Iddon

Thom Iddon

Head of Recruitment & On-boarding

Tim Zeitz

Tim Zeitz

Backend Developer

Vivien Bogáti

Vivien Bogáti

Brand Content Manager

Wei Wei

Wei Wei

Finance Project Manager

Adam Solberg

Adam Solberg

Junior UI Designer

Adam is working with User Interface Design and User Experience in our app. Prior to joining Universal Avenue he studied advertising and art direction at Berghs School of Communication, but along the way he fell in love with product design. With his passion for entrepreneurship and new technology he found Universal Avenue to be a great match.

adam.solberg@universalavenue.com

As a mission agent you’ll perform surveys for some of the world's top online brands. The reward is easy and stable, compared to a Brand Ambassador where greater effort equals greater reward.

Become a Brand Ambassador and work with a range of digital brands, and connect with their potential customers face-to-face. Set your own schedule and work wherever you are.